---
title: "📊 NAICS & PSC: Use NAICS & PSC Analytics to Map, Target, and Win in Federal Markets"
description: Unlock deeper market insights using two powerful lenses—NAICS and PSC code intelligence.
---

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# 📊 NAICS & PSC: Use NAICS & PSC Analytics to Map, Target, and Win in Federal Markets

## Unlock deeper market insights using two powerful lenses—NAICS and PSC code intelligence.

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### 📘 **What Are NAICS and PSC Codes—And Why They Matter for BD & Capture**

*Understand the structure behind every federal contract.*

### 🏗️ **NAICS (North American Industry Classification System)**

Define **what kind of work** the contract covers at a broad industry level.

Inside each **G2X NAICS Profile**, you’ll find:

- 📈 5-year and 10-year federal **award trends**
- 🧾 **Contract awards** and key **contract vehicles**
- 🏛️ *(Coming soon)*: Top awarding **agencies and companies**

Use NAICS analytics to spot macro-level trends and guide capture strategies. Also, glean buying trends for different agencies by NAICS slice.

---

### 🛒 **PSC (Product Service Code)**

Reveals **exactly what** the government is buying—more granular than NAICS.

With PSC analytics, you can:

- 🧐 Drill down into **purchase-specific detail**
- 📦 Analyze **specific goods or services** procured
- 🔄 Use the **PSC–NAICS Crosswalk** to connect tactical and strategic views

PSC codes are critical for tactical targeting and procurement-specific insights.

---

### 🔎 **How to Use NAICS Analytics**

*Uncover top-level trends and plan smarter pursuits.*

1. From the G2X menu, select **NAICS Code Analytics**
2. Enter a **NAICS code** into the search bar
3. Click **Search** and review: 
     - 📊 Award trends over 5 and 10 years
     - 🔍 Awards and contract vehicles
     - 🏛️ *(Coming soon)*: Top awarding agencies and contractors

---

### 🔍 **How to Use PSC Analytics**

*Drill into detail and align with procurement-level needs.*

1. Go to **PSC Code Analytics** in the G2X menu
2. Enter a **PSC code** and click **Search**
3. Explore: 
     - 🔗 Related **NAICS categories**
     - 📜 Award history tied to that PSC
     - 🔄 The **PSC–NAICS Crosswalk** to bridge the data

---

### ⚖️ **When to Use Each Tool—and Why They Work Better Together**

| Use Case | NAICS Search | PSC Search |
| --- | --- | --- |
| Market Trend Analysis | ✅ Ideal for tracking industry shifts | ⚠️ Too detailed for high-level trends |
| Procurement Targeting | ⚠️ Less specific | ✅ Best for purchase-level focus |
| Capture Planning | ✅ Aligns with macro pursuit strategy | ⚠️ Can be too narrow |
| Award + Vehicle Research | ✅ Deep visibility | ✅ Award history by product/service |
| Intel Crosswalk | 🔄 Connected via PSC crosswalk | 🔄 Connected via NAICS mapping |

🧠 **Pro Tip**: Use both tools together to build a 360° view—from market size to contract specifics.

---

### 🛎️ **Need Help Navigating the Data?**

Our support team is ready to assist—reach out anytime at [support@g2xchange.com](mailto:support@g2xchange.com). We’ll help you maximize your targeting efforts using both NAICS and PSC intelligence.

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