📊 Use NAICS & PSC Analytics to Map, Target, and Win in Federal Markets

Unlock deeper market insights using two powerful lenses—NAICS and PSC code intelligence.

📘 What Are NAICS and PSC Codes—And Why They Matter for BD & Capture

Understand the structure behind every federal contract.

🏗️ NAICS (North American Industry Classification System)

Define what kind of work the contract covers at a broad industry level.

Inside each G2X NAICS Profile, you’ll find:

  • 📈 5-year and 10-year federal award trends
  • 🧾 Contract awards and key contract vehicles
  • 🏛️ (Coming soon): Top awarding agencies and companies

Use NAICS analytics to spot macro-level trends and guide capture strategies. Also, glean buying trends for different agencies by NAICS slice.


🛒 PSC (Product Service Code)

Reveals exactly what the government is buying—more granular than NAICS.

With PSC analytics, you can:

  • 🧐 Drill down into purchase-specific detail
  • 📦 Analyze specific goods or services procured
  • 🔄 Use the PSC–NAICS Crosswalk to connect tactical and strategic views

PSC codes are critical for tactical targeting and procurement-specific insights.


🔎 How to Use NAICS Analytics

Uncover top-level trends and plan smarter pursuits.

  1. From the G2X menu, select NAICS Code Analytics
  2. Enter a NAICS code into the search bar
  3. Click Search and review:
    • 📊 Award trends over 5 and 10 years
    • 🔍 Awards and contract vehicles
    • 🏛️ (Coming soon): Top awarding agencies and contractors

🔍 How to Use PSC Analytics

Drill into detail and align with procurement-level needs.

  1. Go to PSC Code Analytics in the G2X menu
  2. Enter a PSC code and click Search
  3. Explore:
    • 🔗 Related NAICS categories
    • 📜 Award history tied to that PSC
    • 🔄 The PSC–NAICS Crosswalk to bridge the data

⚖️ When to Use Each Tool—and Why They Work Better Together

Use Case NAICS Search PSC Search
Market Trend Analysis ✅ Ideal for tracking industry shifts ⚠️ Too detailed for high-level trends
Procurement Targeting ⚠️ Less specific ✅ Best for purchase-level focus
Capture Planning ✅ Aligns with macro pursuit strategy ⚠️ Can be too narrow
Award + Vehicle Research ✅ Deep visibility ✅ Award history by product/service
Intel Crosswalk 🔄 Connected via PSC crosswalk 🔄 Connected via NAICS mapping

🧠 Pro Tip: Use both tools together to build a 360° view—from market size to contract specifics.


🛎️ Need Help Navigating the Data?

Our support team is ready to assist—reach out anytime at support@g2xchange.com. We’ll help you maximize your targeting efforts using both NAICS and PSC intelligence.